Beginnings: How Fiesta Was Born
In 1940, the Back of the Yards Neighborhood Council introduced an annual community festival that was known as the Free Fair; this month-long event served as both an opportunity to bring entertainment and activities to the Back of the Yards neighborhood and as a fundraiser for the BYNC’s various programs. The Free Fair boasted celebrity appearances, zoo animals, carnival rides & games, and a variety of interesting contests, including baby races and longest ponytail contests.
Photos from the Free Fair
Sponsors are provided media exposure before and during the festival in the form of print and radio advertisements, live remotes, posters and banners. All sponsors are provided booths and access to the VIP Tent, where their staff may take a break, eat, drink, and network with other event sponsors. Because Fiesta Back of the Yards is the ideal location for direct marketing to the Hispanic community, the booths provided to our sponsors are among the most beneficial elements of sponsorship. Whether you are demonstrating new products, selling your existing goods, or simply raising brand awareness or creating goodwill, Fiesta offers direct access to a quarter-million Hispanic families.
Become a Vendor!
There are over 100 vendors during the Fiesta selling their products or services. BYNC gives local businesses priority when choosing their booth spaces, particularly in front of their business. Thereafter, spaces are offered on a first-come first-served basis to outside merchants.